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About Us


Thanks for stopping by and checking us out! We are Jay and Jess (Husband and Wife) founders and owners of Soap-a-licious! When we first got pregnant with our first daughter and started looking for healthy, natural products to rub on my belly, I reacted badly to some of the store bought things. That began our journey of seeking natural body care products for our family since my husband had some skin sensitivity as well. It started with soaps and body oils and quickly grew into all things body, hair and skin care related. We now carry full products lines of beard care, baby care and general soap and body care. We double dog dare you to try them and not fall in love :) *insert Heart Eye emoji here*

Our journey started in 2011, and our love of our business and these products has grown so much since then. We love sharing these products with you! Fact, one of the things my husband loves most is reading the emails or posts that you guys send that say how much you love these products too! That is what continues to drive our business and our passion, YOU!!

You can find us active on social media, primarily Instagram @soapaliciousfl we have a few other insta accounts for those who want to see more of the beard stuff @beardedstash and the baby love @babyliciousfl. We love connecting with you guys and sharing your photos! I also post a weekly or so blog on here, with thoughts, tips and just general ramblings so feel free to check that out too.

Thank you for you continued love and support! Catch ya on the flip side (is that even still cool to say?, probably not, Oh well :))

Jay + Jess