When we first got pregnant with our first daughter and started looking for healthy, natural products to rub on my belly, I reacted badly to some of the store bought things. Jay suffered for "seasonal psoriasis" and mild eczema , when he saw the dermatologist, he prescribed him a cream/ lotion with one active ingredient: ALCOHOL. Frustrated and angry, we began a journey of studying and learning natural ways to care for our skin and body.
The journey started in 2011, with the same mentality back then that, still good today: Making textured, rugged long lasting, real soap & products continues to evolve every day, with three things in mind: Soap, God & Family, not necessarily in that order.
One of the things my Jay loves most is reading the emails or posts that you guys send that say how much you love these products too! That is what continues to drive our business and our passion: It’s natural & it matters.
As for jay's skin condition: his skin never looked better..
OUR MISSION: TO PROVIDE A GREAT PRODUCT WORTH TRYING AND MENTIONING WHILE KEEPING A CONSCIOUS MIND ABOUT SKIN HEALTH.
You can find us active on social media, primarily Instagram @soapaliciousfl we have a few other insta accounts for those who want to see more of the beard stuff @beardedstash and the baby love @babyliciousfl. We love connecting with you guys and sharing your photos! I also post a weekly or so blog on here, with thoughts, tips and just general ramblings so feel free to check that out too.
Jay + Jess
JUST ADD WATER.